As a engaged company, we have banned more than 100 controversial ingredients in addition to existing regulations. This precautionary principle is a brand decision, which provides a solution to the main problem reported by the researchers: It is the cumulative of the controversial ingredients in daily gestures that can be problematic. A man and a woman is in daily contact with between 100 to 200 ingredients (including ten to twenty controversial ingredients, this is the famous cumulative effect called exposome). The avant-garde and visionary brand provides a solution to the needs of consumers who demand healthy formulas and provides a solution to the main problem of cumulative controversial ingredients. More than 2 years of R&D were necessary to achieve our most stringent formulations.
We have selected the most beautiful ingredients, the most respectful of the environment, which allowed us to have no labeling "toxic to aquatic organisms", "can cause long-term effects" on our products Home Care. Our innovation in Home care is part of the major ecological and societal challenges and we hope that this becomes a standard on this market.