Our "mission " is to bring olfactory happiness with high quality products, healthy and good for the planet. An innovation approach which is at the heart of our DNA.
We have banned more than 100 controversial ingredients for health and the environment in addition to the regulations in place.
This precautionary principle is a brand decision, which provides a solution to the main problem reported by the greatest researchers:
the cumulative amount of controversial ingredients in everyday gestures that may pose a problem.
We are in daily contact with between 100 and 200 ingredients (including ten to twenty controversial ingredients, this is the famous cumulative effect known as exposome).
The forward-thinking and visionary brand provides a solution to the needs of consumers who demand healthy formulas and provides a solution to the main problem of cumulative content of controversial ingredients.
More than 2 years of R&D were necessary to achieve our most stringent and most demanding formulations in terms of health and the environment.
2 levels of innovation: Clean and Clean label
We have selected the most beautiful ingredients, the most respectful of the environment, which allowed us to have a CLEAN LABEL : no labeling "toxic to aquatic organisms", "can cause long-term effects" on our products Home Care. Our innovation in Home care is part of the major ecological and societal challenges and we hope that this becomes a standard on this market ( Laundry detergents, candles, reed diffusors) .
This innovation is a new on this market.
Our innovation and obtaining so-called "Clean label" labeling in Home care is part of the major ecological and social issues and we hope that our initiative will be followed by the very big brands and that it will become a standard on this so vast market.
European regulations on the cosmetic part are the most restrictive in the world, but on the home care part and in particular in detergents, the regulations do not oblige to label the ingredients.
We have chosen to be transparent on all the ingredients that we have used in our finished products but also on the ingredients that we have banned ( see the product description on our website) .
The set is available on our website and on our packaging. It is also the CLEAN LABEL