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Publié le : 2024-06-30 07:25:56
Catégories : Consulting Brand creation , Creation
Who could have imagined that from my passion for botany and my 5-year stroll through the great flower fields of Grasse, would slowly germinate the idea of creating an avant-garde niche brand?
At that time, 21 years ago almost to the day, the perfume industry opened its doors to me in Grasse by chance.
I was able to work hand in hand with the world's greatest perfumers, travel the world for the industry and later create pH fragrances.
6 years ago, I just had a vision and an intuition, of a perfumery with very strong values and more commitments to health, the environment and society.
pH fragrances is the perfumery I dreamed of and finally invented.
On this path with more than just rose petals, I opened each of the 41 countries, more than 200 point os sales where pH fragrances is distributed to date.
Since the creation of the brand in 2018, we've been keen to share with you the backstage of this industry, with videos, photos of factories, fields of roses, jasmines, mimosa, also highlighting the creative teams of perfumers, evaluators but also our industrial partners...
We've also created pH fragrances podcast, Le Podcast, to give you a behind-the-scenes look at pH fragrances and the fascinating world of perfumes.
Along the way, I also created pH education, the first e-learning platform to teach you how to create your own brand from A to Z.
Through my posts, stories, podcasts and videos, I'd like to pay tribute to the perfume industry, which is close to my heart, and share my passion with you.
This is my story, the story of a passion, a vision, a creation, then a transmission...
Believe in your wildest, boldest dreams!
A little more of my story:
"I wanted to create a brand that would have a positive impact on consumers' lives, with an eco-friendly approach and a strong positive societal and environmental impact.
By creating pH fragrances, I was able to combine my passion for perfume with my entrepreneurial spirit, drawing on my expertise in brand strategy and retail knowledge.
I'm convinced that a different way of life, a different way of consuming, a different economy, a different society is needed, one that is more respectful of health, the environment and society.
Health, the Environment and the Local Economy. I sincerely believe that we can do business differently, and that's what we've demonstrated by creatingpH fragrances and putting people and the planet first. Thank you to all those who have helped pH fragrances see the light of day, in particular the entire artistic team!
Our mission is to bring a little olfactory happiness with our exceptional perfumed products that are committed to health and the environment. We are merchants of happiness, and I'm delighted to be able to share this passion for perfume through my brand. Perfume is magic!
pH fragrances is the perfumery I dreamed of and finally invented.
I wanted a modern, more refined perfumery with the highest quality raw materials, more committed to strong values, Made In France, sustainable, committed to health, the environment and society.
We have succeeded in offering a more modern, more committed, more daring alternative to traditional perfumery.
We were dreamers before we were entrepreneurs, and then we became changemakers.
The creation of pH fragrances is the courage to follow our dreams, the audacity to be ourselves, to assert our differences, and a total alignment despite adversity".
With its holistic innovations and commitments, pH fragrances brand is considered as pioneer of a new perfumery, and is shaking up an entire market.
As a changemaker, founder Camille Le Feuvre has been invited on numerous occasions to appear on TV and radio opposite some of the industry's greatest names.
“We assume, we embody and we communicate since the beginning of the creation of the brand on our values and our commitments.
It is a role that pH fragrances takes on as a pioneer and even that we are given as a “challenger” on TV and radio sets… and that we have accepted to move the lines with style, it is a pioneering role that is necessary to evolve our industries.
This role of pioneer in this case, which we also call visionary, is a pioneering role which is both thankless and necessary: pioneers are needed to move the lines.
It's because there are pioneers that things are moving! It takes 10% to 15% of a population (or an industry) to act in one direction for an entire industry to change. , this is called the inflection point, or tipping point.
Thus, with our pH fragrance products, we offer concrete solutions, a response, an innovation and that is what is transformative.
It is our actions in life in general which set an example and which inspire and will inspire other actors to follow this path of innovation and commitment. The role of pioneer in our industries should therefore be much more encouraged .
The big challenge that I had, already 6 years ago, was to link sustainability to desirability, and thus bring perfumery to this transition, because our perfume industry is very traditional, and still today very coded. Based on personal convictions, I created pH fragrances 6 years ago, a committed brand considered visionary.
According to experts, all luxury (watchmaking, jewelry in particular) will move towards sustainability, and perfumery will follow the same path too! pH fragrances is therefore still a little ahead today and contributes to creating the sustainable future of our industry."
pH fragrances is an atypical brand driven by a visionary woman who has succeeded in rallying more than 20 manufacturers behind her vision of more sustainable luxury.
What also sets pH fragrances apart is the fact that, unlike many traditional perfume houses, the founder has no family ties to the business, bringing a modern, committed outlook and a willingness to move the lines with style in this beautiful industry.
A creative visionary, Camille is keen to bring her concept store and many other revolutionary ideas to fruition.
Camille is also driven by a passion for sharing her experience, knowledge and entrepreneurial journey, to inspire people to become entrepreneurs.
She is a speaker, teacher at leading business schools (École Supérieure du Parfume and Paris School of Luxury...).
Discover podcast N°03 :
Welcome to the pH fragrances podcast.
In this episode, I introduce you to my brand pH fragrances and tell you my story.
-----------------------------------------------------------------------------------------------------------------------------------------------------If you discover this blog, my name is Camille Le Feuvre, I created pH fragrances considered to be a pioneer of a new generation of perfumed products called Niche & Sustainable.
Then recently, pH podcast, pH fragrances podcast and pH education, the first e-learning platform to learn how to create your brand from A to Z.
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