Premium laundry detergents

Create Premium laundry detergent for Women

I created premium & perfumed laundry detergents that smell divinely good thinking of my mother first, and all women.

I wanted to adapt their perfume in their laundry detergent to please them, because they deserve it !

My mother raised my brother and myself, she dedicated her life to us.

At the death of my father, despite the difficulty  I remember that despite the situation, every day she did her best to have always a clean house, with the house linen clean that smelt good. It was a pleasure and it was very reassuring to smell the perfumed laundry in all the house.

Many years later, I was in charge of fragrances strategy for Givaudan, the world's leading fragrance house, and I took care of some key accounts, including the laundry business. A memory of childhood, such as my madeleine of Proust, a professional experience or just a passion, an intuition helped me to create the products and the premium laundry detergent of pH fragrances.

Sometimes the doubt appear before the launch of a new product.

I have had the proof of principle when pH fragrances was invited to the journee particulieres of LVMH to present it in preview. I presented the 8 fine fragrances and the 8 candles. During the presentation, I took the opportunity to announce to the future customers the launch of this breakthrough and rupturist product : Very high-end perfumed detergents with your fragrances !

Whenever I spoke about it to women, I saw in the eyes some stars shine ! 

They told me to adore this idea and the first pre-orders started then.

From a childhood memory, an intuition, a vision is born pH fragrances and its products. Courage and daring born a realization. From an ambition of bringing scented pleasure to the home is born pH fragrances and its perfumed detergents.

Yes, even in the consumer products, we can have the most beautiful raw materials of the perfumery and some exceptional fragrances in the laundry detergents, for the greatest happiness of all !

Nous concept store is the first concept to propose an olfcative experimentation in store of the premium laundry detergent of pH fragrances.

An olfactive experimentation is proposed in store to smell the blooming on neat, wet, dry of the laundry detergent. 

Challenge the norms, the codes, propose disruptive premium products and new experimentation with this pioneering spirit and this willingness to share exclusive olfactive and magic moments in store !

pH fragrances

The soul of fragrance